How Sony introduced PS3 Slim in the market?

It was first US retailer K-Mart who first confirmed the presence of the new 120 GB PS3 Slim hours before Sony’s Gamescom conference. The US retailer also starts taking preorders for the game console to be launched in September, 2009. K-mart also started banner ads of the new console which would be cheaper and Slimmer than the previous model. The game blog Kotaku also sent scanned posters of the new PS3 Slim to all its members.

The Hong Kong office of Sony also held a launch party in Causeway Bay, which is also Hong Kong’s major shopping area. The event was held on 31^st August starting from 6 pm. Then there was also a listing on GameStop’s website that the new model will be shipped on August, 25^th. The game was officially launched on 1^st September, 2009 though Sony had declined earlier that it would release it on 1^st September, 2009. The 120 GB version was introduced first and then after a few months the 250 GB version was also introduced. Earlier, Pkaystation chief Kaz Hirai had suggested that the PS3 would be available in some regions before 1^st September, but the news from Sony was confirmed that 1^st September was the official US date.

The PS3 was officially released on 1^st September, 2009 thus ending all speculation of the dates of the release of the latest game console. With this released Sony was on a roll as it had also announced the release of the 250 GB version.

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